FORGE™ ICP Agent — Partner Nexus Program · LongVentures Advisory

LongVentures Advisory · Partner Nexus Program

AI-Powered
Partner Alignment
at the Speed of AI

FORGE™ is a five-phase framework that takes a technology alliance from partnership agreement to active co-sell pipeline — with AI agents that do in minutes what your team used to spend months building.

Book a Consultation → See How It Works

Form · Steps 1 & 2

ICP Definition + Account Scoring

Joint ICP, geographic TAM/SAM, top 20 accounts scored against 5 ICP criteria

Optimize · Step 3

Partner Product Profiler

Partner presence across all 20 accounts, co-sell opportunity matrix, top 5 co-sell briefs

Refine · Step 4

Competitive Intelligence

Competitive landscape per partner, account threat map, competitive playbook for top 5 accounts

Generate · Step 5

6 GTM Deliverables

Conversation guide, solution brief, customer deck, technical deck, marketing plan, lead gen plan

Execute · Step 6

Account Matching & Pursuit Plans

Upload partner account lists, match against top 20, identify top 5 joint pursuit opportunities, and produce 90-day pursuit plans per account

<20min

Full 6-phase FORGE analysis

ICP-scored target accounts

GTM deliverables per run

20M+

Companies in HG Insights database

How It Works

Five phases. One complete alliance playbook.

Every FORGE run produces a set of AI-generated intelligence documents accessible through a tabbed navigator — click any document to jump directly to it.

F — Form

ICP, TAM/SAM & Top 20 Account Scoring

Defines the joint ICP scoped to your geography and market size, quantifies the addressable market, then selects and scores the 20 best-fit companies in your target industry — all in one automated phase.

Market Dashboard — TAM/SAM nested circles and stat cards

5-criterion Joint ICP Definition

Geographic TAM scoped to target size + 3 SAM scenarios

20 accounts scored — Pass/Partial/Fail per ICP criterion

Strong / Good / Partial / Weak fit ratings

Priority ranking with Prioritise / Nurture / Disqualify action

O — Optimize

Partner Product Profiler

Profiles each partner’s product presence across all 20 accounts and maps the joint co-sell opportunity.

Partner overview — all 3 partners

Combined presence table — all 20 accounts

Co-sell opportunity matrix (Hot/Warm/Cold)

Top 5 co-sell briefs with first actions

R — Refine

Competitive Intelligence

Analyses the competitive landscape for each partner and maps competitive threats across all 20 accounts.

Competitive landscape — ISV, Cloud, SI

Competitor tables with threat ratings

20-account threat map

Competitive Playbook for top 5 accounts

G — Generate

Generate GTM Assets

Produces six ready-to-use sales and marketing deliverables tailored to the three-partner solution and target accounts.

Conversation Analysis — discovery questions

Solution Brief

Customer Presentation Deck (10 slides)

Technical Deck (10 slides)

90-Day Marketing Plan

Lead Generation & ABM Plan

E — Execute

Account Matching & Pursuit Plans

Upload each partner’s account list and let the agent identify the highest-probability joint pursuit opportunities — then produce a full pursuit plan and intelligence profile for each.

Account overlap matrix — all 3 partners vs top 20

Top 5 priority accounts ranked by joint opportunity score

90-day pursuit plan per account — team, timeline, milestones

Partner coverage gap analysis with strategic recommendations

Account intelligence — executive profiles, IT spend, key contacts

Deliverables

Everything your alliance team needs to execute.

Every FORGE run produces a complete intelligence package — not a summary or a slide template, but documents your team can hand to sales, marketing, and channel the same day.

F Phase 🎯

Joint ICP Definition

Five firmographic and technographic criteria defining the ideal shared account for the ISV × Cloud × SI partnership — scoped to your geography and market size. ICP Criterion 1 always specifies the target account size band.

F Phase 📊

TAM/SAM Market Dashboard

Interactive nested circles visualisation of your Total Addressable Market and Serviceable Addressable Market, with stat cards showing CAGR, addressable account count, average deal size, and three penetration scenarios with partner revenue splits.

F Phase 🏢

Top 20 Scored Accounts

A prioritised list of 20 real companies in your target industry and geography, each scored against all 5 ICP criteria, rated Strong / Good / Partial / Weak fit, and assigned a co-sell action — Prioritise, Nurture, or Disqualify.

O Phase 📋

Partner Presence Table

A combined grid showing each partner’s status across all 20 accounts — Known Customer, Likely Prospect, Competitive Risk for the ISV; Active Platform, Evaluating, Competitive for the Cloud; Active Client, Known Relationship, No Presence for the SI.

O Phase 📝

Co-Sell Briefs

Five one-page briefs for your top priority accounts — who leads the engagement and why, the specific joint solution to position, the key buyer title and their main pain point, and the recommended first action this week.

R Phase 🗺

Competitive Landscape

Per-partner competitive analysis: top 5 competitors with threat ratings, strengths, vulnerabilities, and displacement strategy for the ISV, Cloud, and SI. Closes with the joint partnership moat and a competitive risk matrix.

R Phase ⚔

Competitive Playbook

Account-specific competitive playbook for the top 5 accounts — primary competitor, objection/response table, landmine questions to expose competitor gaps, reference to use, and the one trap to avoid that would hand the deal to the competition.

G Phase 💬

Conversation Analysis

Discovery questions for the top 5 accounts — opening, pain, current state, vision, and competitive questions — plus objection/response table, MEDDIC qualification framework, and next steps by account priority tier.

G Phase 📣

Marketing Plan + Lead Gen

A 90-day joint marketing campaign with messaging framework, 3-tier ABM programme (Hot/Warm/Cold accounts), outbound sequences for C-Suite and technical buyers, lead scoring model, and pipeline targets for 90 days.

E Phase 🚀

Pursuit Plans — Top 5 Accounts

Upload each partner’s account list and FORGE identifies the highest-overlap joint opportunities. For each of the top 5 accounts: a 90-day pursuit plan with team roles, weekly milestones, success criteria, and risk mitigations. Plus account intelligence — executive profiles, revenue, IT spend, and key contact details.

Technology

Built on the world’s best AI intelligence stack.

FORGE combines live technographic data from HG Insights with the reasoning capabilities of Anthropic Claude to produce market intelligence that is specific, grounded, and actionable.

HG Insights

20M+ companies · live technographic + intent data

Anthropic Claude

claude-sonnet-4-6 · synthesis + deliverable generation

Six inputs. Complete alliance intelligence.

Select your IT category, ISV partner, Cloud provider, System Integrator, target industry, geography, and market size. The FORGE ICP Agent does the rest — live API calls, multi-step reasoning, and structured document generation — in under five minutes per run.

Every run produces a transparent cost report — tokens consumed, Anthropic API cost per step, HG Insights tier reference pricing — so you know the exact investment for every analysis.

Configure the partnership

Six dropdowns: IT category, ISV, cloud, SI, industry, geography, and market size. Each field includes curated options plus “Other” for custom entries.

Run the FORGE ICP Agent

The agent queries HG Insights live and calls Anthropic Claude in a structured five-step workflow — ICP, scoring, profiling, competitive analysis, and GTM generation.

Navigate the output

A sticky document navigator lets you jump between all deliverables instantly. Each document has its own Copy button. The full output is ready to paste into your partner portal, CRM, or presentation.

Co-sell with your partners

Hand the co-sell briefs and competitive playbook to your sales team. Share the solution brief with your partners. The GTM plan goes straight to marketing. No reformatting required.

What Is FORGE™

The complete alliance execution system — from ICP to pipeline.

FORGE™ is a six-phase AI-powered framework developed by LongVentures Advisory that gives technology alliance and partner managers a complete, repeatable system for executing a co-sell motion between an ISV, a Cloud Provider, and a System Integrator.

In a single session, FORGE defines your joint Ideal Customer Profile, quantifies the geographic market opportunity, identifies and scores your top 20 target accounts, maps each partner’s presence, analyses the competitive landscape, and produces every sales and marketing asset your team needs to take the partnership to market — all in under 20 minutes.

What your alliance team used to spend 4–6 months building through workshops, steering committees, and spreadsheets, FORGE delivers before your next partner meeting.

🎯

For Alliance & Partner Managers

Replaces weeks of ICP workshops, account research, and document creation with a single 20-minute AI-powered run. Walk into your partner QBR with a complete go-to-market package.

🤝

For Three-Partner Alliances

Built specifically for ISV + Cloud + SI partnerships. Every output — the ICP, the account scores, the co-sell matrix, the competitive playbook, the pursuit plans — is framed around the three-partner joint solution.

📊

Grounded in Real Market Data

HG Insights technographic data covers 20M+ companies with real IT spend, technology install, and buyer intent signals. TAM and SAM figures are calculated for your specific geography and market size — not global all-sizes estimates.

🚀

From Agreement to Pursuit Plans

The Execute phase uploads each partner’s account list and identifies where all three partners have existing relationships — surfacing the highest-probability joint wins with a ready-to-run 90-day pursuit plan per account.

Form

ICP + TAM/SAM + Account Scoring

Optimize

Partner Profiler + Co-Sell Matrix

Refine

Competitive Intelligence + Playbook

Generate

6 GTM Deliverables

Execute

Account Matching + Pursuit Plans

Service Plans

Priced on the value your alliance delivers.

A single FORGE run replaces 4–6 weeks of alliance team work. One co-sell win on a $500K deal generates a 20× return on an annual Starter subscription. Every plan includes a working consultation and your first co-sell opportunity matrix on day one.

4–6 wk

per complete FORGE run — all 6 phases

15+

deliverables produced per complete FORGE run

3×

faster time to first co-sell pipeline entry

20×

ROI on one co-sell win vs. Starter annual cost

Launch

For alliance managers launching a new partnership who need to move from agreement to pipeline immediately.

$3,500 / month

Value anchor: replaces $15,000–$25,000 of consultant time per quarter

15 complete FORGE runs per month
1 active ISV × Cloud × SI configuration
All 6 FORGE phases — F, O, R, G, E (Execute)
15+ deliverables per run — ICP, TAM/SAM, Top 20 accounts, partner presence, competitive playbook, account intelligence, 6 GTM assets, ABM plan
Market size + geography scoping
Phase timing and cost reporting
AI Knowledge mode (HG Insights available as add-on)
2-hour onboarding consultation with Ron Long
Co-sell opportunity matrix on day 1
Email support — 48-hour SLA
Additional runs at $120 each

Get Started →

Best Value

Scale

For alliance teams managing multiple partnerships actively building co-sell pipeline across industries and geographies.

$7,500 / month

Value anchor: replaces a $120,000/yr alliance analyst role — with live market data

40 complete FORGE runs per month
Up to 4 active partnership configurations
All 6 FORGE phases with live HG Insights technographic data
Full 15+ deliverable set per run including Account Intelligence profiles
HG Insights live install, spend, and buyer intent data
E — Execute phase: partner list matching, top 5 pursuit plans, account intelligence
Half-day alliance strategy workshop + 2 FORGE methodology sessions
Monthly 60-min advisory call with Ron Long
Quarterly ICP refinement session
Priority Slack + email support — 24-hour SLA
Additional runs at $90 each

Get Started →

Alliance Programme

Alliance
Programme

For enterprise alliance programmes running five or more partnerships with board-level reporting requirements.

$15,000 / month

Value anchor: fraction of the $500K+ pipeline a single activated partnership generates

Unlimited FORGE runs
Unlimited partnership configurations
All 6 phases with HG Insights Enterprise tier
Full-day alliance programme workshop
Dedicated partner success manager
Weekly executive check-in with Ron Long
Custom FORGE output branding
Salesforce, Workspan, or Impartner integration
Executive partnership scorecard and pipeline attribution reporting
Training for up to 10 alliance team members
4-hour support SLA

ROI Perspective

A single enterprise co-sell win in cloud security, data management, or AI/ML typically generates $300K–$1.5M in combined partner revenue. At Scale plan pricing, a single activation pays for 3+ years of the subscription. The question is not whether FORGE pays for itself — it’s how quickly.

What’s Included in Every Plan

Every plan includes a working consultation with Ron Long, your first live FORGE run configured for your specific partners and market, and a co-sell opportunity matrix you can take into your next partner QBR. No setup fees. Cancel monthly.