LongVentures Advisory · Partner Nexus
FORGE™ · The Framework
AI-powered partner alignment
Each phase of FORGE is a bearing on the compass — a deliberate direction that moves your partnership from concept to revenue. AI runs every phase, giving alliance managers the speed and precision that used to take an entire partner operations team.
Form · Optimize · Refine · Generate · Execute
Five bearings on the compass
Each phase produces something your team can act on the same day — not a workshop output, a document. Start at any bearing; run the sequence when you need the whole playbook.
Form
Orient the ecosystem
Establish the foundation before anyone argues about a target list. Define the shared ideal customer profile for the ISV × Cloud × SI combination, align the partners around a single north star, and size the market that profile actually describes.
Produces
- Joint ICP across five firmographic and technographic criteria, scoped to your geography and target company size
- Geographic TAM with three SAM penetration scenarios and partner revenue splits
- Market dashboard — nested TAM/SAM visualisation, CAGR, addressable account count, average deal size
- A Run ID that every later phase reads from
Optimize
Find the accounts worth the motion
Turn the profile into twenty real companies. Every account is scored against all five ICP criteria, so the team argues about priorities with evidence rather than instinct — and disqualifies early instead of eighteen months in.
Produces
- 20 named companies in your target industry and geography
- Each scored Pass / Partial / Fail against all five ICP criteria
- Overall fit rating — Strong, Good, Partial or Weak
- A co-sell action per account: Prioritise, Nurture or Disqualify
- Priority ranking across all twenty
Refine
Know the ground before you move
The phase that answers the two questions deciding a co-sell deal: who already has a relationship inside the account, and who are we up against at each layer of the stack. Presence is reported at product level — the specific products held, not a yes or no.
Produces
- Combined partner presence across all twenty accounts, product by product
- Competitive position for the software layer — five rivals with threat rating, strengths, vulnerabilities and a displacement play
- Competitive position for the infrastructure layer — rival hyperscalers, migration and committed-spend levers
- Competitive position for the services layer — rival GSIs, boutiques, and the client’s own in-house delivery team
- Account threat map across the full roster, with a Displace / Co-exist / Expand / Defend call on each
- Competitive playbook for the top five — they-say / we-say / proof, landmine questions, the reference to use, the trap to avoid
Generate
Create and launch the go-to-market program
Where the bearing turns into revenue. Six finished deliverables written against your named accounts and your three-partner solution — not templates to fill in.
Produces
- Conversation Analysis — discovery questions for the top five accounts, an objection and response table, a MEDDIC qualification framework, next steps by priority tier
- Solution Brief — the combined offer, each partner’s role, the joint value proposition, the ideal deployment pattern
- Customer Deck — buyer-facing, structured slide by slide
- Technical Deck — architecture and integration, for the technical evaluator
- 90-Day Marketing Plan — campaign themes, content assets, channel plan, launch sequence
- Lead Generation & ABM Plan — segments and buyer roles, lead sources with partner split, separate sequences for the economic and technical buyer, routing and deal registration
Execute & Evolve
Activate the field and adapt
Narrow twenty accounts to the five worth a plan this quarter, and write the plan. Then evolve the motion — new partners, new routes, new accounts — so partner-led growth becomes a durable system rather than a dependency on relationships that can walk out the door.
Produces
- Joint activation plan across the three partners
- Priority 5 — the five highest-opportunity pursuit accounts, scored on ICP fit, Partner Nexus scoring and partner overlap
- A full pursuit plan for each: team roles, weekly milestones, success criteria, risk mitigations
- Key buyer roles to engage per account
Why the Run ID matters
Every phase writes into a single Run ID. Define your ICP once in Form, and Optimize scores against it, Refine profiles presence across the accounts Optimize ranked, Generate builds assets for the solution Refine positioned, and Execute plans the pursuit. Nothing is re-entered and nothing drifts.
Where the data comes from
Grounded in real market data, with visible provenance
Each phase states whether a figure came from a live technographic lookup or from model knowledge. Estimates are labelled as estimates, so you never have to guess which numbers you can put in front of a partner.
Live technographic data
Install base, IT spend and product-level presence across 20M+ companies — queried company by company, not estimated from an industry average.
Model tiering per step
Heavier reasoning where the analysis needs it, lighter models for mechanical retrieval steps. Each phase is matched to the depth of thinking it actually requires.
Roles, never invented names
FORGE names buyer roles and job titles. It will not fabricate a VP’s name and direct line — in a market full of tools that do, refusing to is the point.
Start here
Thirty minutes, and a straight answer
Bring your alliance goals and we will work through how you want to accelerate the speed and precision of your partnership, and which FORGE phases get you there.
Where there is joint value, we will invite you into the Partner Nexus Program. Where there is not, we will tell you that instead.
Book a discovery session →