LV
LongVentures Advisory · Partner Nexus Program
FORGE™ ICP Intelligence
as a Service
AI-powered joint ICP definition, TAM/SAM quantification, account scoring, and partner product profiling — delivered as a managed advisory service for technology alliance teams.
The Framework
The FORGE Framework — five phases of partnership execution
FORGE is LongVentures Advisory’s proprietary framework for building high-performance technology alliances. The FORGE™ ICP Intelligence Service delivers the first two phases — Form and Optimize — as a managed AI-powered service.
F
Form
Define the joint ICP, quantify TAM/SAM, score the top 20 accounts, profile partner presence — all powered by HG Insights + Claude AI.
O
Optimize
Design the co-sell motion. Assign partner roles, build the 90-day GTM plan, and brief the top 5 immediate opportunities.
R
Refine
Build joint value propositions and account-specific messaging for each priority account.
G
Go-to-Market
Execute the co-sell plan with coordinated pipeline, deal registration, and joint pursuit teams.
E
Evaluate
Measure partnership ROI, win rates, and pipeline attribution. Refine the ICP based on what closed.
Service Plans
Three plans. One powerful framework.
Each plan includes an initial consultation to configure the agent for your partnership and industry. Run credits are consumed when you execute a full FORGE ICP analysis — all three steps.
Starter
$2,500 / month
Perfect for a single active partnership
10
FORGE ICP runs
included per month
included per month
What’s included
- Initial 2-hour strategy consultation
- Agent configuration for your partnership
- 10 full FORGE ICP runs/month
- All 3 steps: ICP + Score + Profile
- Co-sell opportunity matrix per run
- Top 5 co-sell briefs per run
- Run cost report (Anthropic + HG)
- Email support — 2 business day SLA
- HG Insights live data (AI Knowledge mode)
- Monthly review call
- Custom ICP criteria
Most Popular
Growth
$5,500 / month
For active alliance teams managing 2–3 partnerships
30
FORGE ICP runs
included per month
included per month
Everything in Starter, plus
- Initial 4-hour strategy workshop
- Configuration for up to 3 partnerships
- 30 full FORGE ICP runs/month
- HG Insights live MCP data included
- Monthly 60-min review call with Ron Long
- Custom ICP criteria per partnership
- Priority email + Slack support
- Quarterly partnership health report
- FORGE methodology training (2 sessions)
- Dedicated partner success manager
- Custom geography configuration
Enterprise
Custom pricing
For alliance programs with 4+ partnerships
100+
FORGE ICP runs
per month
per month
Everything in Growth, plus
- Full-day FORGE methodology workshop
- Unlimited partnership configurations
- 100+ runs/month (custom volume)
- HG Insights Enterprise tier data
- Dedicated partner success manager
- Weekly check-in calls
- Custom geography + vertical configuration
- Alliance KPI dashboard integration
- Workspan / Impartner / Salesforce alignment
- White-labeled reporting
- SLA: 4-hour support response
What You Get
Feature comparison
Every FORGE ICP run produces a complete intelligence package for your alliance team. Here’s exactly what’s included at each tier.
| Deliverable | Starter | Growth | Enterprise |
|---|---|---|---|
| Initial strategy consultation | 2 hours | 4-hour workshop | Full day |
| Joint ICP definition (5 criteria) | ✓ | ✓ | ✓ |
| TAM/SAM quantification with geography | ✓ | ✓ | ✓ |
| Market opportunity dashboard (charts) | ✓ | ✓ | ✓ |
| HG Insights live technographic data | ○ | ✓ | ✓ |
| Top 20 account scoring (5-criterion) | ✓ | ✓ | ✓ |
| Partner product profile (ISV + Cloud + SI) | ✓ | ✓ | ✓ |
| Combined partner presence table | ✓ | ✓ | ✓ |
| Joint co-sell opportunity matrix | ✓ | ✓ | ✓ |
| Top 5 co-sell briefs | ✓ | ✓ | ✓ |
| Run cost report (Anthropic + HG) | ✓ | ✓ | ✓ |
| Monthly runs included | 10 | 30 | 100+ |
| Additional runs | $150/run | $100/run | Custom |
| Partnership configurations | 1 | Up to 3 | Unlimited |
| Monthly advisory review call | ○ | ✓ | Weekly |
| FORGE methodology training | ○ | 2 sessions | Full program |
| White-labeled reporting | ○ | ○ | ✓ |
| Support SLA | 2 business days | 1 business day | 4 hours |
Underlying Cost Structure
Transparent technology costs per run
LongVentures Advisory passes underlying AI costs at cost — your service fee covers the advisory layer, configuration, and methodology. Here’s what powers each run.
Anthropic API — per full 3-step run
Step 1 — ICP + TAM/SAM~$0.03–0.06
Step 2 — Account Scoring~$0.06–0.12
Step 3 — Partner Profiler~$0.08–0.15
Total per run (est.)$0.17–$0.33
Model: claude-sonnet-4-6 · $3.00 input / $15.00 output per MTok · Prices verified April 2026
HG Insights Phoenix — annual subscription
Starter tier ($24K/yr)$65.75/day
Growth tier ($40K/yr)$109.59/day
Enterprise ($80K+/yr)$219.18+/day
Combined est. (Starter)$66–$66.10/run*
*At 1 run/day on HG Starter. HG pricing is custom — contact HG Insights for your tier. Live data used in Step 1 only.
What the service fee covers
Your monthly service fee covers the LongVentures Advisory methodology layer — initial consultation, FORGE framework configuration for your specific partnership, ongoing calibration of ICP criteria, access to the Partner Nexus platform, advisory support, and Ron Long’s 25+ years of technology alliance expertise applied to your results. The AI API costs above are marginal — the value is in knowing what to do with the output.
Getting Started
What happens in the initial consultation
Every engagement begins with a structured consultation to configure the FORGE ICP Agent precisely for your partnership and go-to-market context. This is not a sales call — it’s a working session.
Starter (2 hours)
- → Partnership overview and alliance maturity assessment
- → Define the three partners (ISV, Cloud, SI)
- → Select the joint IT category and target industry
- → Configure geography for TAM/SAM scoping
- → First live FORGE ICP run together
- → Review and calibrate ICP criteria
- → Deliver your first co-sell opportunity matrix
Growth / Enterprise (Half or Full Day)
- → Everything in Starter, plus:
- → Alliance strategy review across all partnerships
- → Configure agent for up to 3 partnerships
- → FORGE methodology training for your team
- → Run multiple FORGE ICP scenarios live
- → Define 90-day co-sell action plan
- → Partner role assignment and kickoff prep
- → Integration with your deal registration system
RL
Ron Long — Founder, LongVentures Advisory
25+ years building technology alliances at Cisco, EMC, and as an independent advisor. Creator of the FORGE™ framework and the Partner Nexus Program. Every consultation is led by Ron — not delegated to a junior analyst.